Shoppyland - Schönbühl (Urtenen-Schönbühl)

Shoppyland Schönbühl has been the largest shopping center in the Bern-Mittelland region since 1975, with currently more than 80 stores in the areas of fashion, sports and leisure, restaurants and cafés. Shoppyland has its own RBS stop with connections every 15 minutes in the direction of Solothurn and the city of Bern.

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SHOPPYLAND - The Story

1972: The construction

The Shoppyland was built on piles. Construction began in December 1972. The Shoppyland was almost not built, because the decisive credit was not approved due to the recession prevailing in the 1970s (keyword oil crisis, car-free Sundays). Jules Kyburz, born February 21, 1932, at that time managing director of Migros Bern and later head of the group, was not deterred and asked the Bankverein Bern for 30 million francs. There, too, he only received a shake of the head - within a week, the bank changed its mind. The next challenge followed immediately: a general construction freeze for large projects was imminent, which would have delayed the start of construction for years. Projects for which excavation had already taken place were exempt from the construction stop. Thus, Kyburz had the excavation work carried out around the clock over the weekend with all available construction machinery, with the result that only days later the construction no longer fell under those projects whose realization had to be postponed. The construction of the two traffic circles (access and exit to the roof parking) was particularly spectacular. Legend has it that the " Shoppy duck " was placed in the logo of the Shoppyland because of the aerial view of the Moossee (which practically has the outline of the Shoppy duck) or because a pair of mallards finished hatching their eggs on the construction site during construction and later visited the construction site again and again with the little ducklings. To this day, there is a pair of mallard ducks that keeps hanging around the entrance on the side of the RBS station - perhaps they are descendants of these ducks.

1975: The opening

On March 6, 1975, a new era dawned in the Moossee region: Shoppyland opened as one of the first shopping centers on a greenfield site. The builder was Jules Kyburz, then managing director of the Migros Bern cooperative. In the Shoppylandanzeiger it is communicated: " Every week evening sales, from Tuesday to Friday until twenty-one o'clock ". Many who visited the Shoppyland in the past still remember the large fountain with the sloping waterfall (the water was guided along transparent threads). Also characteristic for the Shoppyland are the mythical animals by the Bernese artist Peter von Wattenwyl, which were created for the opening. Since the reopening after the complete renovation in 2010, some of the mythical creatures have been made accessible to the public again in the gallery on the 3rd floor in Shoppyland. The Lozzi worm (Tatzelwurm tube by Yvan " Lozzi " Pestalozzi), which was outside in front of the old location of the Migros restaurant until the overall reconstruction, is now at the Zuzwil school building.

1985: Construction of the Migros Aare operations center with the freeway access road.

Soon the success of the Shoppyland was so great that a connection to the highway had to be made. The Moosseedorf municipal assembly and the Federal Office of Transport gave the green light, and shortly thereafter the traffic relief was realized with its own RBS stop as well as bicycle and pedestrian paths. The new operations center building was opened on October 13, 1985.

2005: 30th anniversary

On its 30th anniversary, Shoppyland looked a bit gloomy and outdated. Numerous Shoppy visitors still remember the legendary restaurant " Stettlers Hyde-Park ".

2006 - 2010: Total renovation

In 2006, the 4-year renovation started, which brought a lot of light and modern colors into the center. Practically every single store moved once or several times. However, the Shoppyland was not closed for a single day during the four-year intensive construction period. On October 16, 2006, the water feature and the mythical animal figures were removed. On November 1, 2007 Manor opened, on October 1, 2009 the new supermarket with the new store concept 2010 and on April 29, 2010 Saturn (today: Media Markt). The cost of the total remodeling amounted to about 200 million Swiss francs, and Migros Aare is by far the largest employer and economic driver in the region.

2010: Re-opening after the total reconstruction.

On April 29, 2010, the Shoppyland was reopened with a big celebration and the new Shoppyland logo was presented. Due to the extensions during the reconstruction 150 new jobs could be created. Since the reopening, the Shoppy duck has been revived: since then, the duck can be seen on all advertising material and is even available as a plush duckling. For the reopening, there was a " duck " (an orange Citroën-2CV) to be won. On October 4, 2010, Shoppyland and OBI-Fachmarktcenter were forced to introduce a parking lot management after an objection by the Verkehrsclub der Schweiz VCS.

2015: 40th anniversary

In 2015, the 40th anniversary was celebrated and the " 3D Shoppy-Enteli " was brought to life. The reopening celebration lasted from April 29 to June 6, 2015 and offered a rich event program: free Ferris wheel, bullriding, carousels, concerts by Polo Hofer, Luca Hänni, FraktionsZwang, Nick Howard, Florian Ast, Nazareth, the TV recording of " Paul Stucki's Musig Stubete " and a big barbecue. Since 2010, there are always highlights in the Shoppyland: the Nek concert, the late summer festival, the largest public viewing at any football European or World Cup, try-store experience shopping, DJ BoBo performance and much more!

2016: First Disco Ice Rink

Another novelty in 2016: the largest disco ice rink in Switzerland with theme nights and mulled wine/fondue winter magic.

2020:

Today, Shoppyland is the largest shopping center in the entire Espace Mittelland and is known as "the family shopping center". Today, every family can take the "Shoppy duck" with them on vacation - if a few photos of their vacations with the "Shoppy" are submitted in return. Since 2016, there is the traditional Disco ice rink in front of the main entrance every winter, and in the Winterzauber (since 2012) can be reserved for fondue and mulled wine.

NEW in 2020: The Shoppy slide.

On Thursday, March 12, 2020 the "Shoppy Slide" - the new landmark of Shoppyland - opened. The spectacular slide leads from the third floor to the first floor and thus provides exciting variety while shopping.

The Shoppy slide in Shoppyland is over 30 meters long and almost 12 meters high.

The slide leads from the third floor to the first floor in a closed tube with a clear view to the top in several curves. Illuminations in the slide provide additional thrills on the rapid descent.

We look forward to your visit to Shoppyland.